Generally speaking the inclusion of the word “love” within a design, never mind an overabundance of botanical elements within that same design, will tend to garner an image the indefensible, the reprehensible label of “hippie shit”. This design though is not “hippie shit”, primarily because the outlines on the flowers that make botanicals ‘pop’ steers the image away from the watercolor territory that is generally too soft, or earthy to be chic. While it is true the ‘love’ element in a square shape is somewhat reminiscent of the same painting turned statue by Robert Indiana from the 60’s, it also brings to mind logos like those of NeXT Computers or, more recently, Uniqlo.
The flowers allow the image to be both soft and electric while coming to within a razors edge of naive and soulless, hippy and corporate. The image comes closer to corporate though in spite of the message. The collage/ cutout design has been growing in popularity in the world of graphic design; what perhaps saves this image is how busy it is in terms of color and form as advertisements and packaging typically opt for a more borne down pallet to control the focal point of an image or perhaps to simplify production.
So where do hippies and corporate detachment intersect? What does this image remind you of? Give you a clue: Think old (hippie boomers), rich people playing at culture while trying to be hip. If you guessed “modern art museums” you win a prize! Ok, not really but doesn’t this just scream “MOMA Gift Shop!”? (Side note, all of these symbols: !?, ?!, ?!? are called ‘interrobangs’, which is awesome.) The image is a fusion of ‘fine art busy’ and corporate Minimalism. It works though. If anyone is going to be able to design something that balances artistic poverty (earthiness) and rich people predilections its institutions that profess to celebrate fine art by appealing to the affluent.