Let’s Sacrifice Toby

Let’s Sacrifice Toby

Steven Rhodes designs are sort of everywhere. The designs are on all the major print on demand sites and can, at this point, even be found in places like Hot Topic and Spencers. A further testament to his popularity is the fact that as a t-shirt designer there are actually a number of interviews of him available online. Which begs the question what is it about his style or strategy that has made him so popular?

There have been a number of developments within pop culture over the last ten years that might explain the popularity of Rhodes’ Designs. First “Geek” culture became more mainstream, why this happened is anyones guess: Marvel, Star Wars, The Big Bang. As millennials grew older and struggled to hit any of the traditional milestones of aging e.g. stable careers, homeownership, kids; a prolonged adolescence and sense of bitterness and futility developed which Rhode’s designs seem to perfectly embody. The designs are bathos, irony, detachment, and cynicism; all the hallmarks of what millennials became and maybe what Gen Z will have to begin with.

The designs themselves are very well doneThere somewhat reminiscent of the work of Frank Kozik or other artists that pulled more from the 50’s and 60’s, but tiny details such as the clothing or the shading of the hair place the designs firmly in the late 70’s early 80’s animation/ illustration style. It’s a sort of less is more/ we’re on a budget look from a time when standards were so much lower and results were sometimes the better for those expectations.


Design by: Steven Rhodes
Price:  $20.00 @ TeePublic
Colors: White, Grey, Pink, Light Blue