Critical Culture

by | Apr 14, 2021

This work, and indeed the entirety of this artist’s untitled series, does a good job of toeing the line between ancient and modern. The Image possess a bold simplicity like the monochromatic works of Frank Stella, but with the addition of representation form. This all raises the question: in a world of $20 shirts, will people pay nearly 30 for simplicity?

There’s something about this image that feels ancient. Perhaps the closest example of ancient art might be the geoglyphs that make up the Nazca Lines, particularly the “spider”. The boldness of the shape suggests a carving or a relief work. The heft of the black shapes contrasted with the delicacy of the white lines suggesting a grand scale. There is something modern in this design as well; modern in the sense of late mid-century abstraction or more recently, in the “super flat” and simplistic corporate art style. When looking at art is alway interesting to notice the tool marks, or how the tool used shaped the image. In the case of this image you can see the rectangles that served as the building block for the overall shape, the rounded corners that Apple seems to have made ubiquitous; watch any tutorial about pictographic logo design and this composition will instantly make sense. All of this is to say while it need not have been a digital artwork, it doesn’t seem like it could have been anything else, which is what fundamentally makes it modern- or contemporary.

It’s strange how pricing works, “Supreme” shirts sell for hundred, but that is only by the grace of brand cachet. Without that brand identity could their shirts or this one sell at such high prices? There is of course the “price-quality effect” of perceived value, but that will only get a brand or artist so far on its own. People want to get their money’s worth, beyond marketing psychology, the tendency might be said to be that in looking for simplicity we hope for it to be deceptive e.g. a non-assuming pair of bespoke dress shoes. This type of simplicity allows the owner a certain feeling of superiority, of being “in the know”. While this is a great design, and again a great series by the artist, at this price and on a print on demand platform it’s hard to see sales going through the roof.

Design by: avenear
Price:  $28.22 @ Redbubble
Colors: Black, White, Grey